News

Influencer Spotlight: Ricky Choi
March 08, 2018

Influencer Spotlight: Ricky Choi

We're so excited to launch our Best of K-Beauty Award series. After months of reading through your reviews, poring over your survey answers (we emailed you last year asking about your favorite K-beauty products), digging into formulas and results, we saw 17 products that rose to the top. These stood out over 500 popular products, many of which have been called “skincare holy grail products.” 

Why You Really Need A Toner in Your Skincare Routine
August 07, 2017

Why You Really Need A Toner in Your Skincare Routine

Toners get a pretty bad rep, they've been known to sting, irritate and dry out skin. Chances are that you've just been using the wrong formula. Unlike typical American toners, Korean toners help balance and hydrate. Here, we break down why you really need to consider adding a toner to your regimen.

The One Line You Need to Try if You Have Super Sensitive Skin
June 26, 2017

The One Line You Need to Try if You Have Super Sensitive Skin

Do you have eczema? Rosacea? Psoriasis? Super sensitive skin?We feel you. Everyone else gets to have fun with skincare and meanwhile, it’s a good day if you can use a product that isn’t going to make your skin situation worse. And your struggle against redness is real. This brand was created by a doctor who saw his baby suffer from dermatitis. He devoted his research to finding a way to strengthen the skin barrier.

The Kbeauty Way to Deal with Bacne
June 26, 2017

The Kbeauty Way to Deal with Bacne

Blemishes don't just stop at the chin. Unfortunately, zits can pop up through the body and bacne works very similarly to facial acne. Essentially, pores get clogged with gunk and an infection can happen. Some differences include that back pores can be larger than facial pores so the infections can...

Eleven Mommy Must Haves You Need to Try
June 26, 2017

Eleven Mommy Must Haves You Need to Try

Mothers are our heroes! From pregnancy to giving birth to then raising a child - it's nothing short of heroic. There’s a tremendous amount of sacrifice and motherhood can be challenging - physically, emotionally and financially. And yet, mothers take so much joy in seeing their little one grow and can be counted on for unconditional love. We know that sometimes, it can be hard for moms to make time to care for themselves. We searched far and wide to find the fastest and most effective formulas to make skincare easy and effective for you. Here are our must-have items for pregnancy and beyond:

How to Find the Perfect Cleansers for Your Skin Type
April 19, 2017

How to Find the Perfect Cleansers for Your Skin Type

A thoroughly cleansed face is the hallmark of KBeauty (hello, double cleanse). While an aggressive cleanser can leave you feeling irritated, a too gentle of a wash might not be effectively removing daily grime and could lead to blemishes. You want to strike the right balance of completely removing debris...