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Shop the 2022 Best of K-Beauty Awards winners here!
Our Best of K-Beauty Awards celebrate the best in Korean skincare. Watch as our founder, Alicia Yoon, walks you through the Week 1 skincare heroes who won our 2022 Best of Korean Beauty Awards!
Check back each week for a newly revealed set of winners at 15% off
Key Takeaways Sunscreen goes last in your morning routine, after moisturizer and before makeup. Give each step a minute or two to sink in so sunscreen can sit on top and do its job. Apply a generous, even layer and let it set before touching your face again. Your skincare...
Key Takeaways: SPF measures UVB protection (burns and acute damage), while PA measures UVA protection (aging and pigmentation). PA ratings run from PA+ to PA++++, with higher plus signs indicating stronger UVA protection based on PPD testing. PA++++ offers 94% or higher UVA protection, making it the gold standard for...
