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Top 5 Reasons
#1
Exceptional Innovation

BB cream, sheet masks, the cushion compact—all of these now-essential beauty staples originated in Korea. From never-before-seen textures and formulations to genius packaging that not only looks good but also enables easier application, the heart of beauty innovation beats in Seoul, an industry mecca with 112 beauty stores densely packed into 8 adjacent street blocks.

#2
Gentle Formulas

Korean beauty heritage is steeped in natural ingredients passed down from generation to generation. This tradition continues today with formulations that tend to shun harsh chemicals and draw from the Earth instead.

#3
Unique Ingredients

Korean beauty products utilize the most effective Western ingredients—and so much more. With an impressively large repertoire that includes ground-breaking ingredients such as snail mucin and bee venom, their compellingly fresh formulations can deliver results you could never achieve before.

#4
Inside-Outside Results

The holistic Korean beauty philosophy focuses on improving skin from the inside out. Their belief is that a truly radiant complexion doesn’t happen overnight by simply treating the skin’s outer layers. Instead, Korean skincare concentrates on maintaining a healthy, well hydrated and nourished skin environment for results that last a lifetime.

#5
Better Value

Competition among brands is a positive thing for consumers - and the competition among beauty brands in Korea is nothing short of fierce, which helps keep the prices of beauty products down (without ever sacrificing quality).

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