This isn't your ordinary serum -- this is the serum veil. We love all the innovation that comes out of Korea's top-notch beauty labs, but not because we love innovation for innovation's sake. We love innovation when it offers an entirely new potent solution to address skin concerns.
This unique formula offers two distinct benefits:
1) skin-benefiting ingredients sink deep into skin
2) the serum veil forms a protective layer on the surface of skin locking everything in
The "veil" part of this product is occlusive and forms a thin, transparent veil on the surface of skin. The serum veil developed by a dermatologist is packed with powerful ingredients like copper tripeptide, adenosine, and allantoin. But the hero of this formula is a proprietary mix of short and long chain hyaluronic acid molecules. The short chain molecules sink into skin binding moisture to the deeper layers of skin. The long chain molecules bind moisture to the skin's surface -- but the way it's formulated allows it to also form a veil on the surface of skin. To boot, arbutin helps brighten dark spots, and copper tripeptide helps firm skin. The result is intensive hydration, plumping of skin, and a glow that radiates from deep within.
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Seeing hyaluronic acid on an ingredient list doesn't mean that the ingredient will work the same way. It depends on the overall formula and how big the molecules are. This special formula has hylauronic acid molecules - a special blend of them - front and center as the star ingredient. And the way the hyaluronic acid molecules sink into skin and wrap around skin in this formula is unique and powerful. If you're looking for hydration, this innovative formula can be a game-changer for you.
Texture: silky with a slight tack that forms a smooth veil finish
Benefits: intensive hydration, brightening, helps with fine lines and wrinkles, brings about radiance
How to Use
There are two ways to apply this serum. The first way: apply like you would any other serum. Cleanse, tone, apply serum, then seal in with a moisturizer. The second way: apply 2-3 full dollops (about a quarter's size worth) onto skin. This heavier application allows a full veil to form on skin locking nutrients in, and a moisturizer isn't needed afterwards. We recommend the second method at night to use as a sleeping mask. In the morning, wash off and discover a completely drenched luminosity to your skin to start the day. Tip: The serum is a bit more viscous than liquid, so the dropper won't automatically fill with the serum, so be sure to press down and up while still submerged in the serum, then take the dropper out.
Beauty-hunting for the best beauty products is core to what we do. The backstory on how we discovered this one-of-a-kind serum makes this curation all the more special. Our founder, Alicia, keeps her finger on the pulse in Korea of beauty trends rising to the top for how they delight and perform. Alicia had a coffee with Yesun, a top home-shopping host specializing in beauty products. Needless to say, Yesun has seen it all when it comes to beauty. Alicia was curious, "I don't want the marketing pitch of beauty brands. Of all the products you've personally tried, what's one -- just one -- product that you would pick as the most incredible beauty product you've seen in Korea?" Without any hesitation, Yesun pointed to the Miwaji serum. After Interviewing the brand to understand the quality and science behind the formula and after extensive testing, Alicia and the Peach & Lily team could not help but agree. When this was put to the test, this serum singlehandedly rid faces of flakes, lack of firmness, dullness, redness and even helped with breakouts (makes sense since dehydration can exacerbate breakouts!). Instead, skin was left super illuminated, hydrated and plumped up. We particularly loved using this as a sleeping mask taking full advantage of the "veil" part of this serum veil. The brand, Miwaji, has just this one hero product and we've been told that this brand has become a household name among beauty editors and celebrities in Korea. You know it's special when one single product can skyrocket a brand to cult-status. You'll see why once you try it.