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Kicho means “basic,” (기초) in Korean, and refers to a stripped-back, natural approach to skincare. This one word serves to illustrate the brand’s mission—they seek to strip products of unnecessary, and worse, harmful ingredients. These products don’t seek to thrill through never-before-seen ingredients, but rather stick to high-quality, natural, proven, hypoallergenic ones, sourced from around the world. The brand is by no means new (just new to us). In fact, Kicho has been studying skin care for 50 years. Their products are skincare essentials, providing simple but luxurious solutions to a variety of skin concerns.
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