Pop into your local Sephora or Walgreens and tell us how many “natural” and/or “organic” brands you see neatly lined up on the shelves.
The thing is, the FDA unfortunately doesn’t tightly regulate these labels, so cosmetic companies are essentially free to slap any label on any product they please. So that “organic” or “natural” moisturizer actually can contain synthetic chemicals, and even worse, according to the EWG (Environmental Working Group), “those certified as organic can contain as little as 10 percent organicingredients by weight or volume.”
Needless to say, it’s a bit upsetting that our efforts to put only good-for-you natural ingredients on our skin and body are being thwarted.
Luckily, when we were down in the beauty dumps, we realized our shelves were stocked with 100% reliable natural brand: aromatica.
So what are the top 5 reasons we love this brand?
1. It’s a natural brand we can trust.
aromatica has won the EWG Skindeep badge of honor, Safe Cosmetics Champion, since November 2011. This means that aromatica only uses safe materials and has registered 45 products with EWG’s Skin Deep.
The brand is also not only Ecocert certified and cruelty/animal testing free, but also uses only high quality and carefully sourced ingredients, like herbs and essential oils, from around the world.
We have to commend aromatica for sticking to their guns and dedicating themselves to making safe and effective cosmetics. In fact, many natural cosmetics start out as quite unstable products because of their natural ingredients, but our friends at aromatica never compromised their mission and kept their vow to stay natural, avoiding ingredients like synthetic fragrances and preservatives.
2. The products smell amazing.
aromatica, true to its name, was founded by an aromatherapist who had been studying and formulating medicinal herbs, essential oils, and unrefined vegetable oils into cosmetics for over a decade. This expertise meant he knew how to source only the best and purest ingredients and essential oils from all over the world, which is the reason why the products smell just like their hero ingredient. The rose line up of products really smell like rose because of the real rose extract in it. The scent is so light and wonderful that many people out there have been raving about it in their reviews.
3. There’s a natural product for multiple categories - skincare, hair care, and body care.
We love that aromatica is a natural brand for not just skincare but for hair care and body care, too. Some of our favorite hair and body products are listed below but similar to their skincare line, these are products you can trust. Sometimes you want to incorporate natural products into your entire beauty regimen, not just limited to your face, and we can vouch that their hair and body products will have you embracing aromatica’s entire line.
4. Effective hero ingredients first.
We love that aromatica really puts effective hero ingredients into their product lines. These are ECOCERT certified ingredients that are known to have great benefits for your skin. Rose? Great for moisturizing, firming, and soothing. Tea Tree? Great for its anti-bacterial qualities which helps skin clear and prevent breakouts. Orange extract? With mild bleaching properties and high in nutrient content, it’s great for brightening the skin and for fighting the signs of aging.
5. Prices that won’t break the bank.
Many times just because something is natural and organic it costs an arm and a leg. We love aromatica because they have made these amazing products more accessible than other natural, organic high end brands. With aromatica, you’re getting serious quality at very affordable prices, straight from Korea.
These are the products that, we’ll admit, fights break out over when there’s only one left…
Damask Rose Soothing Gel - You might already know that we keep this in our fridge to soothe sunburn, but this do-it-all gel made with 95% rose water (the main ingredient is Rose Damascena Flower Extract) is perfect for rehydrating irritated skin after a workout and/or for cooling down during a hot summer.
Peppermint Vitalizing Massage & Body Oil - Speaking of cooling down, this tingling and invigorating peppermint oil, which is weaved with fragrant rosemary, eucalyptus and ginger oils, will loosen up muscles and clear your mind. Don’t forget the wonderful oils - hazel, olive, sunflower, sweet almond, jojoba - that will leave your skin soft and smooth.
Sea Daffodil Cleansing Mousse - Marshmallow (Althaea Officinalis) root extract is traditionally used for conditions like inflamed and chapped skin, so it’s a no-brainer that Aromatica infused this with their gentle cleansing mousse that hydrates and softens skin without any irritation.
Orange Cleansing Sherbet - If you’ve tried Banilla Co.’s famous Clean It Zero, then you’re familiar with the sherbet like texture of this oil-based cleanser. There’s nothing better than coming home after a long day and taking off all your makeup with absolutely no tugging or excessive rubbing. Infused with orange peel extract, this cleanser refreshes and lightly exfoliates skin, leaving it clean and smooth.
I’m True Natural Shampoo - We can’t quite put our finger on this smell, but the mix of natural ginger extract, pepper seed extract & lavender oil is a winner for us. Our hair feels and looks healthy with the help of biotin - no sulfate here!
Tea Tree Purifying Tonic - Meet dry shampoo’s BFF that you never knew about. Itchy scalps beware because the herbal tea tree and peppermint extracts clarify, alleviates and refreshes the scalp - perfect for people struggling with dandruff. Spray near the roots and gently rub in before applying dry shampoo (after your hair dries a bit!) - there’s no going back after this.
Are you obsessed with Aromatica and their simple, effective & natural ingredients? Tell us what’s your favorite!