June 19, 2018
How Does Korean Sunscreen Compare Unlike the American love affair with tanned, bronzy skin, most Koreans avoid the sun like it’s a crazy ex-boyfriend. With spotless translucent skin being the goal, avoiding sun damage is detrimental. Even in the dead of summer, full regalia of head to toe clothing, sun hats and large sunglasses are the norm over cutoffs and bikinis. There’s no doubt that sunscreens are a non-negotiable of the Korean beauty routine. Here, we delve into why Asian sunscreens have a one up on it’s American counterparts.