Wide Awake Brightening Eye Cream
The perfect morning pick-me-up
Brighten up. Date Seed extract illuminates and refreshes the area around the eyes. A firming, lifting, and brightening eye cream that recovers a youthful, healthy appearance. Formulated with palm tree extract. Ideal for all skin types.
30 ml / 1 fl oz

or 4 installments of $11.50 USD
by MORE INFO

Earn 1 Peach Point per $1 spent! 175 Points = $10 off
    (1) Free formula - no parabens, sulfates, artificial color, artificial fragrance. Dermatologist-tested

    (2) Smoothes the appearance of fine lines and wrinkles

    (3) Helps reduce puffiness

    (4) Helps minimize appearance of dark circles
    Skin Concerns
    • Anti-aging
    • Dryness
    • Dullness
    • Fine Lines/Wrinkles
    • Firmness
    Skin Types
    • Dry Skin
    • Normal Skin
    • Oily Skin
    How to Use
    Apply cream to the tip of the ring finger. Dot in a 'c' formation to the under eye. Use a tapping motion for maximum absorption.
    When to Use
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    Wide Awake is the perfect pick-me-up for morning after K-Town food fest eye puff. This gives you that energized, wide-awake look and totally refreshes the eyes.

    Less than 5% of the hundreds of brands and thousands of products we test make the cut. Our rigorous curation process ensures that your skin only gets the very best.

    1.
    Discover Talent

    Our search begins in Korea. We scour the web, do consumer shop-alongs, and interview store directors, top dermatologists, esteemed estheticians, beauty labs and the brands themselves to find cult sensations with an obsessively loyal following. We repeat this intensive search every 4-6 weeks.

    2.
    Ask Questions

    We’re not interested in products that get popular through marketing or celebrity endorsements alone. Instead, we look for items adored by real people. We roll up our sleeves and pore over reviews, study results and ask the right questions to make sure we understand exactly what inspires such devotion.

    3.
    Examine Ingredients

    We examine every ingredient list for quality that doesn’t cut corners, and we always seek out gentle, natural formulations. If we don’t like what we see when we look under the hood, the item doesn’t make it to our showroom.

    4.
    Prioritize Details

    Of course a product should work—but beautiful textures, addictive scents and über-chic, innovative packaging help to wow us, too.

    5.
    Review R&D

    We think it’s important to know who’s behind a product, so we personally interview every brand’s executive and R&D teams to ensure that they’re committed to quality. In fact, we avoid brands that don’t have internal R&D capabilities, as we firmly believe beauty should be grounded in science.

    6.
    Test Formulas

    Our staff and our founder personally test every product across metrics including packaging, texture, scent, user experience — and results! This process takes a minimum of 4-8 weeks. We take these products home and use them daily, to make sure that our initial analysis stands the test of time.

    7.
    Assemble Focus Groups

    We assemble focus groups of various ethnicities, skin types and age ranges to test the products and ask exhaustive questions. Only items that receive at least 8 out of 10 stars across the board (and cause no adverse reactions) make it to the final round.