DIGITAL MARKETING MANAGER

ABOUT THE POSITION:
Peach & Lily is seeking a Digital Marketing Manager to join our growing marketing team. This is an opportunity to take on a leadership role on our fast-paced and innovative team. If you are an experienced digital professional with over 6 years of experience in the beauty and digital space, we would love to hear from you!

We are seeking a digital-savvy marketer to join our team and own our site content and ecommerce project roadmap. This role will help develop new site content, digital experiences, and ensure the smooth operation of our eCommerce changeouts and projects. Reporting to the VP of Marketing, this role will be a key stakeholder on the marketing team. From strategy through execution, this role will be responsible for our PeachandLily.com content calendar.

RESPONSIBILITIES:

  • • Planning, briefing and executing all brand, seasonal and product launch content on PeachandLily.com
  • • Ongoing KPI reporting and analysis; deriving insights from results and sharing recommendations with key stakeholders
  • • Developing a deep knowledge base of product performance and site performance to help guide the content/merchandising strategy and prioritize new opportunities and on-site enhancements
  • • Conceptualizing, testing & launching new content, experiences & enhancements
  • • Researching competition, staying on top of best-in-class website/vendor trends, and providing suggestions for conversion improvement
  • • Working with business partners to define and bring creative strategies and solutions to life based on available data and competitive analysis
  • • Successfully meeting deadlines across multiple projects running in parallel in a fast-paced environment
  • • Developing internal documentation of content best practices and eCommerce processes
  • • Working closely with our design team to ensure timely execution of content requests
  • • Delivering clear, concise and thorough communication of campaign and design goals
  • • Ensuring the smooth launch and changeouts of site content

REQUIREMENTS:

  • • 6+ years of experience in the digital marketing and digital content space
  • • 6+ years of retail/brand experience required; beauty preferred
  • • 3+ years in a mid-level site marketing position
  • • Hands-on experience working with a major CMS such as Shopify, SalesForce etc.
  • • Experience in web analytics tools such as Google Analytics
  • • Strong understanding of UX and mobile-first design
  • • Ability to develop and execute new strategies to meet Peach & Lily brand goals
  • • Highly knowledgeable in understanding consumer behavior in the digital space (especially beauty/skincare brands), including UX best practices, emerging trends, site vendors and technologies
  • • Must have a passion for staying on the leading edge of all things digital / eCommerce

ABOUT US
Peach & Lily is a 100% worry-free skincare brand designed to transform your skin. Our CEO and founder, Alicia Yoon, struggled with eczema her entire life. She learned how to take back control of her skin while training and practicing as an esthetician in Korea and New York, and she is passionate about empowering our community to achieve their very healthiest skin - with zero compromises.

As one of the fastest growing skincare brands, we are the top destination for the very best of Korean Beauty products and innovations from cult favorite Korean Beauty brands. Our office is headquartered in New York City and you can find Peach & Lily at www.peachandlily.com and ULTA Beauty. Shop our Peach Slices brand at www.peachandlily.com and CVS.

100% WORRY FREE SKINCARE
We are the creators of the Glass Skin Refining Serum and the Peach & Lily Collection – 100% Worry Free skincare with formulas that deliver big results with zero compromises. Cruelty-free, Spa-grade, toxin free, delightful, and accessible. We are also the creators of Acne Spots Dots and the Peach Slices line – easy, fun and affordable skincare with no harsh chemicals, dyes, alcohol, parabens or sulfates.

HOW DO I APPLY?
Please send us your resume and cover letter, and we will schedule an interview if it seems like a potential fit. Contact us at careers@peachandlily.com with the subject line: Digital Marketing Manager Application. We look forward to hearing from you!