June 30, 2015
Hyaluronic acid: buzz-worthy or not?
Hyaluronic acid came onto the skincare scene years ago and has been hailed as one of the most interesting ingredients in skincare. Recently, it’s made a huge comeback in Japan and Korea. Products with hyaluronic acid are everywhere and snatched up quickly. Consumers started seeking it so much that every beauty brand is churning out lines (some multiple lines) with this as the key ingredient, and some have even built whole brands around this ingredient.