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I wanted to share the story of how we created our Power Calm Hydrating Gel Cleanser and the thought process that went into it because we believe in being transparent about what goes into what you use on your skin! We're super excited to launch this game-changing cleanser because it truly goes above and beyond simply cleansing your skin, acting as a skin savior as well. Here's the story on how this cleanser came to life!

Acne. It always seems to pop up when you need it least, a bloom of breakouts in the dead center of your face when you have a big date or meeting or family gathering, or it’s your annoying constant companion. We empathize and feel your pain.

Winter. Some of us love it, while some of us don’t, but one thing we might all agree on is that winter will dry the heck out of your skin. It can be tricky to figure out how to keep skin hydrated and happy through the cold, harsh winter months — adding an oil to your routine might be intimidating. Or you might add a heavier moisturizer but still feel dry.

In late 2017, Alicia, our founder and licensed esthetician, started talking about glass skin, skin that is so clear and poreless, it looks as translucent as glass. If that sounds impossible, it’s not — glass skin, simply put, is healthy skin, and healthy skin is well-nourished, balanced, hydrated skin.