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Beauty ingredient of the day: the much overlooked panthenol

With all the buzz lately about essential oils, floral extracts and other luxe skincare ingredients, the more common and understated ingredients don’t get enough attention.

Let’s bring back pathenol to center stage and give it the much needed applause it deserves.

First of all, what is it? Panthenol is a vitamin B5 derivative that is widely used in hair care (one of Pantene’s key ingredients) for the way this will coat the hair and leave a shiny gloss.

Panthenol is also a long-standing skincare veteran ingredient for the following benefits: 1) easily absorbed into the skin, 2) very safe ingredient (highest grade according to by EWG, one of the more trustworthy standards out there in the beauty world), 3) leaves the skin supple and very well hydrated.

It’s such a basic ingredient that really gets the job done in terms of increasing hydration in the skin. Panthenol loses a lot of its spotlight to sexier ingredients, but today, let’s pause for a moment and celebrate one of the more overlooked skincare ingredients that have long withstood the test of time and science labs. And time and time again, we see how solid of a job panthenol does.

One of our bestselling products infuses timeless herbs, botanicals and safe ingredients like panthenol to create a hydrating cream. This product has panthenol, in part, to thank for the way it works wonders on the skin.

Read more about it here:

Can’t argue with the tried and true!

- xo, Alicia

Posted on July 07, 2015
by Alicia Yoon
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